BUSINESS | kendallkotcher

Education

Bachelor of Fine Arts, Acting & Additional Coursework in Professional Writing

Michigan State University; East Lansing, MI

College of Arts and Letters, Honors College

Communication Experience

PR, Writing, Website, & Media Intern

Traverse City Film Festival; East Lansing, MI

Responsible for drafting and posting an instagram every day for the @tcfilmfest & @downtowntc instagram
Kept the website and blog up to date on wordpress
Drafted PR emails, blog, facebook (23k likes), and twitter posts (10k followers) to promote certain activities at the festival
Contributed engaging content that helped increase instagram followers by 18%, +720 facebook likes in 1 month
Collaborated with a writing team to create engaging, relevant, and creative social media updates
Wrote, filmed, and edited promotional videos for the festival and their sponsors
Collaborated with design interns to create promotional graphics for various events
Responsible for consistent use of branding across various mediums
Logged filmmaker flight information and social media analytic statistics every day
Volunteered at the State Theatre & the Bijou Theatre in concessions and changing the marquee

Video Research Assistant

Michigan State University; East Lansing, MI

Collaborated with professionals to write and produce multiple videos per semester
Filmed and edited an instructional video for THR 101's online course
Edited 3 music videos for an ESL course in intensive practice of English skills

The Fredricksen Stage Combat Intensive Intern

Michigan State Univeristy; East Lansing, MI

Maintained accurate content and professionalism of the website (thefredrickesen.com)
Assisted in planning and preparation of the schedule and supplies
Responsible for organizing and storing weapons

YouTube Partner

Technical Writer

Institute of Cyber Enabled Research; East Lansing, MI

Leadership Experience

Office Manager

Traverse City Film Festival; Traverse City, MI

Supervise, train, and oversee 30 college-age festival interns, fostering their professional growth and helping to instill a sense of community
Provide world-class, patient first point of contact customer service for volunteers and patrons
Coordinate intern events, schedules, and communications
Key master for all festival keys checked out

Production Director

Brainstormers! L.L.C.; Royal Oak, MI

Lead a team of actors/roadies on tour by providing direction and feedback
Point of contact for school administrators while on tour
Complete Road Director paperwork for every show noting show quality/changes/issues
Operate an industrial van to and from shows
Collaborate with the Creative Director to produce, edit, and administer new scripts
Contribute to appropriate creative decisions to improve productions
Perform every week in improvised scenes that require costumes to be pulled, sound cues on the fly, and volunteer suggestions/actors from the audience
Lead a group of elementary students in a creative writing workshop
Contribute to student’s confidence in writing and performing
Sift through student submission and prepares a 5 story show with casting and story outlines
Load in and set up a traveling set with sound, signage, backdrop, and costumes

Shift Supervisor

Starbucks; Waterford MI

Acts with integrity, honesty and knowledge that promote the culture, values and mission of Starbucks
Assists with new partner training by positively reinforcing successful performance and giving respectful and encouraging coaching as needed
Follows Starbucks operational policies and procedures, including those for cash handling and safety and security, to ensure the safety of all partners during each shift
Delivers legendary customer service to all customers by acting with a customer comes first attitude and connecting with the customer
Contributes to positive team environment by recognizing alarms or changes in partner morale and performance and communicating them to the store manager

Advertising Chair

Spartan Theatrical Artist Resource Team; East Lansing, MI

Creating and executing engagement strategies to improve recruitment numbers by documenting student activities and interacting with followers
Canvassing posters and postcards across East Lansing to increase ticket sales for 5 shows per semester
Filming rehearsals to contribute to a promotional video
Collaborating with chair members to revitalize fundraising strategies
Launched and managed @msuDOTstudents twitter and instagram to increase their web footprint by gaining 100 followers

Marketing Director

Haunted AUD; East Lansing, MI

Increased facebook likes by 23%, reached 1,951 people, received 219 engagements
Canvassed posters and postcards across East Lansing to increase ticket sales
Raised $30,309 in 3 nights
Wrote, directed, filmed, and edited a promotional video that received 125 views in a week
Coordinated marketing activities to expand our audience

Teaching Assistant

Michigan State University; East Lansing, MI

Supervised a class of 12 students and their stage combat techniques to help tell a story safely
Improved student learning by tracking their performance and reinforcing concepts
Observed professor communication techniques and implemeneted strategies taht resonated with students
Recognized common mistakes and applied them to my own technique

Camp Counselor

Independence Township Parks and Recreation and Seniors; Clarkston MI

Monitored 50 3rd-5th grade campers by leading sports, team building, and craft activities that contributed to their physical and emotional growth
CPR & First Aid certified to understand protocol in case of emergency

Assistant Manager

Vector Marketing; East Lansing, MI

Attended "THE Leadership Academy" which prepared me for managing a branch office
Interviewed and hired skilled employees
Attended 4 advanced training regional conferences to learn how to enhance sale techniques
Distributed 100 advertising fliers on campus per week for recruitment