BUSINESS | kendallkotcher

Education

Bachelor of Fine Arts, Acting & Additional Coursework in Professional Writing

Michigan State University; East Lansing, MI

College of Arts and Letters, Honors College

Magna Cum Laude G.P.A. 3.96
Dean's List

Vice President & Marketing Chair

Up North Pride; Traverse City Michigan June 2019—Present

Design digital and print content for social media and print marketing
Voting Member of the Non-profit Board to make decisions in line with our mission
Write press releases, social media captions, website copy, and print copy
Engage with our 5,000+ followers online in a prompt manner by maintaining a social media presence
Attend events to record the live vibe and lead a group of volunteers
Fulfill sponsorship benefits by including them on our digital and print platforms
Spokesperson for promotional videos & interviews

Teaching Artist/Child Guardian

Parallel 45 Theatre Festival & Old Town Playhouse; Traverse City, MI July 2021—Present

Direct, supervise, and encourage youth performers to perform to the best of their ability
Lead physical and vocal warmups with emotional check-ins
Ensure youth performers are on time, taking care of their costumes, and practicing rehearsal etiquette
Develop core and daily curriculum for K-2nd, 3rd-5th, and 6th-9th grade acting classes that include choreographing dances, planning crafts, and scheduling activities
Collaborate with the director and co-teacher to support their activities and take turns leading
Follow check-in and checkout procedures according to COVID-19 guidelines and pickup safety

Social Media Manager August 2021—Present

My Secret Stash, I’m Planty AF, Up North Pride; Traverse City MI August 2021—Present

Design product photography stills to highlight the best attributes of the product
Write engaging captions based on the different voices for each account
Regularly schedule posts to consistently engage with our audience
Create FaceBook event descriptions & design headers

Video Editor July 2021—September 2021

Ampersand Lettering Lab; Traverse City, MI

Responsible for editing 1-2 Instagram reels a week for her page with 8k followers
Shot, Directed, and Edited a 10-minute Instructional video on Window Murals
Collaborates with the artist and implements feedback into the videos

Assistant Executive Director August 2016–September 2022

Brainstormers Inspiration Factory; Royal Oak, MI

Lead a team of actors/roadies on tour by providing direction and feedback
Point of contact for school administrators while on tour
Complete Road Director paperwork for every show noting show quality/changes/issues
Operate an industrial van to and from shows
Collaborate with the Executive Director to write, edit, and produce new scripts
Contribute to appropriate creative decisions to improve productions
Perform every week in improvised scenes that require costumes to be pulled,
sound cues on the fly, and volunteer suggestions/actors from the audience
Collaborate with the Marketing Director to create email campaigns & web content
Book Travel arrangements for all tours including hotels and itineraries
Lead a group of elementary students in a creative writing workshop
Contribute to student’s confidence in writing and performing
Sift through student submissions and prepare a 5 story show with casting and story outlines
Load in and set up a traveling set with sound, signage, backdrop, and costumes
Market our eLearning writing course on FaceBook, Twitter, Instagram, and TikTok by connecting with influencers

Social Media Manager November 2020—May 2021

Bitter Tom’s Distillery; Lake Orion, MI

Monitor weekly analytics and adjust our strategy based on our best-performing posts
Design & Post 3-5 days a week on Instagram & promote on Insta Stories
Engage with our followers via comments and posts to boost our presence in the algorithm

Office Manager May 2018—March 2020

Traverse City Film Festival; Traverse City, MI

Supervise, train, and oversee 30 college-age festival interns, fostering their
professional growth and helping to instill a sense of community
Provide world-class, patient first point of contact customer
service for volunteers and patrons
Coordinate intern events, schedules, and communications
Key master for all festival keys checked out
Spokesperson for promotional videos/news interviews

PR, Writing, Website, & Media Intern May 2016–August 2016

Traverse City Film Festival; East Lansing, MI

Responsible for drafting and posting an instagram every day for the @tcfilmfest
& @downtowntc instagram
Kept the website and blog up to date on wordpress
Drafted PR emails, blog, facebook (23k likes), and twitter posts (10k followers) to promote certain activities at the festival
Contributed engaging content that helped increase instagram followers by 18%, +720 facebook likes in 1 month
Collaborated with a writing team to create engaging, relevant, and creative social media updates
Wrote, filmed, and edited promotional videos for the festival and their sponsors
Collaborated with design interns to create promotional graphics for various events
Responsible for consistent use of branding across various mediums
Logged filmmaker flight information and social media analytic statistics every day
Volunteered at the State Theatre & the Bijou Theatre in concessions and
changing the marquee

Video Research Assistant August 2015—May 2016

Michigan State University; East Lansing, MI

Collaborated with professionals to write and produce multiple videos per semester
Filmed and edited an instructional video for THR 101's online course
Edited 3 music videos for an ESL course in intensive practice of English skills

The Fredricksen Stage Combat Intensive Intern January 2016—Present

Michigan State University; East Lansing, MI

Maintained accurate content and professionalism of the website (thefredrickesen.com)
Assisted in planning and preparation of the schedule and supplies
Responsible for organizing and storing weapons

Shift Supervisor September 2016—September 2019

Starbucks; Waterford MI

Acts with integrity, honesty and knowledge that promote the culture, values and mission of Starbucks
Assists with new partner training by positively reinforcing successful performance and giving respectful and encouraging coaching as needed
Follows Starbucks operational policies and procedures, including those for cash handling and safety and security, to ensure the safety of all partners during each shift
Delivers legendary customer service to all customers by acting with a customer-comes-first attitude and connecting with the customer
Contributes to positive team environment by recognizing alarms or changes in
partner morale and performance and communicating them to the store manager

Advertising Chair August 2015—May 2016

Spartan Theatrical Artist Resource Team; East Lansing, MI

Creating and executing engagement strategies to improve recruitment numbers by
documenting student activities and interacting with followers
Canvassing posters and postcards across East Lansing to increase ticket sales for 5 shows
per semester
Filming rehearsals to contribute to a promotional video
Collaborating with chair members to revitalize fundraising strategies
Launched and managed @msuDOTstudents twitter and instagram to increase their web footprint by gaining 100 followers

Marketing Director September 2015—October 2015

Haunted AUD; East Lansing, MI

Increased facebook likes by 23%, reached 1,951 people, received 219 engagements
Canvassed posters and postcards across East Lansing to increase ticket sales
Raised $30,309 in 3 nights
Wrote, directed, filmed, and edited a promotional video that received 125 views in a week
Coordinated marketing activities to expand our audience

Teaching Assistant September 2015—December 2015

Michigan State University; East Lansing, MI

Supervised a class of 12 students and their stage combat techniques to help tell a story safely
Improved student learning by tracking their performance and reinforcing concepts
Observed professor communication techniques and implemented strategies that resonated with students
Recognized common mistakes and applied them to my own technique

Technical Writer April 2014–May 2015

Institute of Cyber-Enabled Research; East Lansing, MI

Crafted instructional documentation of how to use Linux
Organized a list of software that iCER utilizes

Camp Counselor May 2014—August 2015

Independence Township Parks and Recreation and Seniors; Clarkston MI

Monitored 50 3rd-5th grade campers by leading sports, team building,
and craft activities that contributed to their physical and emotional growth
CPR & First Aid certified to understand the protocol in case of emergency

Assistant Manager

Vector Marketing; East Lansing, MI

Attended "THE Leadership Academy" which prepared me for managing a branch office
Interviewed and hired skilled employees
Attended 4 advanced training regional conferences to learn how to enhance sales techniques
Distributed 100 advertising fliers on campus per week for recruitment

YouTube Partner August 2011—January 2016

Wrote, edited, produced, acted in, and uploaded 220+ videos
56k+ channel views
Produced original content to develop my web identity
Wednesday Vlogger on the "World Wide Witteos" channel

Volunteer Experience

Up North Pride June 2019—Present

Traverse City, MI

Sitting board member for the nonprofit
Marketing chair duties such as writing press releases, acting spokesperson, graphic design, social media posting, video editing, and FaceBook event drafting
Delegate tasks to volunteers for merchandise shifts, clean up crews, and set up crews

Moderator August 2021—Present
Twitch Streamer: Hannah Hart

Moderate Hannah’s twitch chat and discord server by enforcing rules and setting an example
Collaborate with other moderators to address problematic situations
Create in-chat experiences like polls, predictions, channel point redemptions
Engage with community members daily to foster a welcoming environment

Audiobook Narrator

State of Michigan Braille and Talking Book Library; Lansing, MI